As a Data and Analysis Intern at Digitas North America, I was immersed in a dynamic and innovative environment where I contributed to data-driven marketing strategies and insights, specifically on the Whirlpool account . My role focused on analyzing data to inform campaign decisions and improve overall marketing effectiveness.

Key Responsibilities

• Data Analysis: Utilized statistical methods and analytical tools to uncover insights from data, helping to shape marketing strategies and campaigns.

• Reporting and Visualization: Created detailed reports and visualizations using tools such as Excel to communicate findings to internal stakeholders.

Technologies and Tools Used

• Data Analysis: Excel

• Data Visualization: Google Slides

• Marketing Tools: Adobe Analytics